--- title: RBC creates personalized offers while protecting data privacy with Azure confidential computing description: Royal Bank of Canada (RBC) provides value to millions of clients by offering trustworthy, modern financial services at scale. Clients want more than banking from their bank—they want value. Combining data and digital analysis created an opportunity for RBC to turn data into personalized offers. Watch the customer story video to see how Azure Confidential computing made it all possible. --- [![myncsbutton](https://blog.ncst.com/hs-fs/hub/424090/file-2068907142.png)](https://my.ncst.com/ncsapp/ssl/CustSignIn.aspx) [![NCS-Blue-Logo-400](https://blog.ncst.com/hs-fs/hubfs/NCS-Blue-Logo-400.png?width=205&height=85&name=NCS-Blue-Logo-400.png)](http://www.ncst.com/)   - [About NCS](https://www.ncst.com/about/) - [Leadership](https://www.ncst.com/leadership/) - [Careers](https://www.ncst.com/careers/) - [Corporate Commitments](https://www.ncst.com/corporate-commitments/) - [Upcoming Events](https://www.ncst.com/upcoming-events/) - [In the News](https://www.ncst.com/in-the-news/) - [Document Library](https://www.ncst.com/document-library/) - [Contact Information](https://www.ncst.com/contact-information/) - [Solutions](https://www.ncst.com/solutions/) - [Client and Printer Integration](https://www.ncst.com/solutions/client-and-printer-integration/) - [Mobile Client and Printer Integration](https://www.ncst.com/solutions/client-and-printer-integration/) - [Mission Rugged Systems](https://www.ncst.com/rugged-servers-special-mission-systems/) - [Rack-Scale Integration](https://www.ncst.com/solutions/rack-scale-integration/) - [OEM Appliance Development](https://www.ncst.com/solutions/oem-server-appliance/) - [Additive Manufacturing/3D print](https://www.ncst.com/solutions/additive-manufacturing/) - [Why Source From NCS](https://www.ncst.com/solutions/why-source-from-ncs/) - [Products](https://www.ncst.com/products/) - [Enterprise Products](https://www.ncst.com/products/enterprise-products/) - [Client Products](https://www.ncst.com/products/client-products/) - [Additive Manufacturing / 3D Products](https://www.ncst.com/products/additive-manufacturing-products/) - [Peripheral Products](https://www.ncst.com/products/peripherals-products/) - [Technology Building Blocks](https://www.ncst.com/products/technology-building-blocks/) - [Why Buy From NCS](https://www.ncst.com/products/why-buy-from-ncs/) - [Customers](https://www.ncst.com/customers/) - [Contracts](https://www.ncst.com/contracts/) # The View From NCS Technologies ## [RBC creates personalized offers while protecting data privacy with Azure confidential computing](https://blog.ncst.com/rbc-creates-personalized-offers-while-protecting-data-privacy-with-azure-confidential-computing1681161846) Posted by [Mike Turicchi](https://blog.ncst.com/author/mike-turicchi) on Apr 10, 2023, 5:24:07 PM - [Tweet](https://twitter.com/share) Royal Bank of Canada (RBC) provides value to millions of clients by offering trustworthy, modern financial services at scale. Clients want more than banking from their bank—they want value. Combining data and digital analysis created an opportunity for RBC to turn data into personalized offers. 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