--- title: The Enterprise App Wars are Here description: Salesforce will have to rely on ISVs and other partners to help push Genie. But with a plethora of competing marketplaces now available, the company has to sell its vision to the ecosystem harder than before. Read this blog to explore the risks and opportunities along with the types of enterprise tech partnerships that are poised to play a role in bolstering software sales and maximizing user retention for platform providers. --- [![myncsbutton](https://blog.ncst.com/hs-fs/hub/424090/file-2068907142.png)](https://my.ncst.com/ncsapp/ssl/CustSignIn.aspx) [![NCS-Blue-Logo-400](https://blog.ncst.com/hs-fs/hubfs/NCS-Blue-Logo-400.png?width=205&height=85&name=NCS-Blue-Logo-400.png)](http://www.ncst.com/)   - [About NCS](https://www.ncst.com/about/) - [Leadership](https://www.ncst.com/leadership/) - [Careers](https://www.ncst.com/careers/) - [Corporate Commitments](https://www.ncst.com/corporate-commitments/) - [Upcoming Events](https://www.ncst.com/upcoming-events/) - [In the News](https://www.ncst.com/in-the-news/) - [Document Library](https://www.ncst.com/document-library/) - [Contact Information](https://www.ncst.com/contact-information/) - [Solutions](https://www.ncst.com/solutions/) - [Client and Printer Integration](https://www.ncst.com/solutions/client-and-printer-integration/) - [Mobile Client and Printer Integration](https://www.ncst.com/solutions/client-and-printer-integration/) - [Mission Rugged Systems](https://www.ncst.com/rugged-servers-special-mission-systems/) - [Rack-Scale Integration](https://www.ncst.com/solutions/rack-scale-integration/) - [OEM Appliance Development](https://www.ncst.com/solutions/oem-server-appliance/) - [Additive Manufacturing/3D print](https://www.ncst.com/solutions/additive-manufacturing/) - [Why Source From NCS](https://www.ncst.com/solutions/why-source-from-ncs/) - [Products](https://www.ncst.com/products/) - [Enterprise Products](https://www.ncst.com/products/enterprise-products/) - [Client Products](https://www.ncst.com/products/client-products/) - [Additive Manufacturing / 3D Products](https://www.ncst.com/products/additive-manufacturing-products/) - [Peripheral Products](https://www.ncst.com/products/peripherals-products/) - [Technology Building Blocks](https://www.ncst.com/products/technology-building-blocks/) - [Why Buy From NCS](https://www.ncst.com/products/why-buy-from-ncs/) - [Customers](https://www.ncst.com/customers/) - [Contracts](https://www.ncst.com/contracts/) # The View From NCS Technologies ## [The Enterprise App Wars are Here](https://blog.ncst.com/the-enterprise-app-wars-are-here1677179061) Posted by [Mike Turicchi](https://blog.ncst.com/author/mike-turicchi) on Feb 23, 2023, 2:04:22 PM - [Tweet](https://twitter.com/share) Salesforce will have to rely on ISVs and other partners to help push Genie. But with a plethora of competing marketplaces now available, the company has to sell its vision to the ecosystem harder than before. Read this blog to explore the risks and opportunities along with the types of enterprise tech partnerships that are poised to play a role in bolstering software sales and maximizing user retention for platform providers. 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